ÍPSA

ÍPSA is a skincare and cosmetics brand that has been committed to enhancing the original power of beauty possessed by the skin itself for more than 30 years. The brand's philosophy is based on the belief that skin has the power to rejuvenate itself, and improving its vitality means cultivating beautiful skin from its roots.

What sets ÍPSA apart from other brands is its dedication to personalized skincare. The brand values "Co-creation of your own recipe" and offers customized "recipes" specially created to enable each person's unique beauty. With ÍPSA, consumers can work with a specialized Recipist to choose from 16 different moisturizers in the core skincare line, ME, that are designed to match their skin type and address their unique concerns.

The brand name comes from the Latin word for "self" or "spontaneous," and this idea of self-expression is at the heart of ÍPSA's offerings. The brand offers skincare, base makeup, and color makeup in Japan and five other Asian countries/regions. Whether you're looking for a hydrating moisturizer, a lightweight foundation, or a bold lipstick, ÍPSA has a product that will help you express your individuality and feel confident in your own skin.

One of the brand's most popular products is the Hydro-Aid Moisturizing Cream, which is formulated with hyaluronic acid and other moisturizing ingredients to deeply hydrate and plump the skin. The brand's Time Reset Aqua is another fan favorite, a multi-purpose toner that can solve all kinds of skin concerns with just one bottle. It is infused with trillions of water molecules to effectively moisturize your skin and lock in hydration to keep your skin plump and dewy.

IPSA's commitment to personalized skincare extends beyond its products. The brand's professional beauty consultants use a skin diagnosis tool called the Ipsalyzer to measure features such as moisture content and sebum secretion levels in order to prescribe targeted skincare "recipes" tailored to each individual's specific skincare needs. This personalized approach to skincare has made ÍPSA a popular choice among young people in Pacific Asia, Japan, and China.

In terms of demographics, ÍPSA's core consumer base is in their 20s and 30s, with 80% of consumers falling within this age range. However, the brand's products are suitable for anyone looking to improve the health and appearance of their skin.

Overall, ÍPSA is a brand that values self-expression and personalization. With its customized skincare "recipes" and wide range of makeup products, ÍPSA empowers consumers to be themselves and express their individuality. Whether you're looking to hydrate your skin, perfect your complexion, or add a pop of color to your look, ÍPSA has a product that will help you feel confident and beautiful in your own skin.