KEANA Baking Soda Scrub Wash removes keratin plugs by lifting sebaceous debris with baking soda. The powder type facial cleanser removes rough skin on the wings of the nose, cleanses and removes the debris, such as clogged keratin and sebum, by lifting up old dead skin without damaging the skin surface. Your skin will be moisturized and smooths after face wash. This leaves you with a smoother skin with less visible pores. Directions: Take a moderate amount and apply the lather on the areas such as around the T-zone, cheeks, and chin, where you're concerned, then gently wash the entire face. Rinse carefully without rubbing. Finally, rinse with cold water to tighten pores.